Top Educational Games in New Zealand: Q1 2025 Performance

In the first quarter of 2025, educational games in New Zealand showed varied performance metrics across downloads, revenue, and active users. Here's a look at the top five applications on a unified platform.

Minecraft Education by Mojang saw consistent growth in weekly downloads, peaking at approximately 2.1K by the end of March. Active users followed a similar trend, increasing from around 2.7K to over 4.1K. Revenue was negligible, with a brief spike to $10 in late February.

Reading Eggs - Learn to Read from Blake eLearning demonstrated a strong revenue stream, reaching a peak of $8.3K in late March. Downloads initially increased, hitting a high of 1.4K mid-quarter before declining. Active users remained relatively stable, fluctuating slightly around 4.4K.

Lingokids - Play and Learn by Monkimun Inc. maintained a steady revenue, averaging around $2.4K weekly. Downloads decreased from 1.2K to about 850 by the quarter's end, while active users hovered around 2.2K.

Keiki Learning Games for Kids, published by BENIPOL LIMITED, experienced a gradual increase in revenue, reaching $1.2K by the end of March. Weekly downloads improved from around 460 to nearly 960, with active users also increasing to 842.

ABCmouse 2: Kids Learning Game by Age of Learning, Inc. saw a notable rise in downloads, starting from just 2 and reaching over 3.3K in mid-March. Active users mirrored this growth, peaking at 2.7K. Revenue, although initially zero, grew to $158 by late March.

These insights provide a snapshot of the dynamic landscape of educational games in New Zealand. For further analysis and detailed data, visit Sensor Tower.